Representation.
Reinvented.
Strategic management for the talent and creators the industry is about to need.
The Practice — Spread One
Three mandates.
No noise.
"The difference between a good deal and a great one is almost never about the upfront. It's about what you kept."
— Greenlight internal framework, 2023
Packaging & Material Development
We identify the attachment strategy before the pitch exists. Showrunners arrive with concepts; they leave with attachments, co-production structures, and a short list of buyers whose mandates align with the project's commercial ceiling — not just its artistic ambition.
14
Avg. buyers in targeted package
Negotiation Architecture
Deal points are not equal. We map backend participation windows, territory carve-outs, sequel rights, and holdback provisions against your career trajectory — not just the deal in front of you. The contract you sign today sets the ceiling on the deal you'll negotiate in three years.
2.3×
Avg. backend multiplier vs. initial offer
Long-Range Career Mapping
The industry moves in seven-year cycles. We build eighteen-month sprint plans inside ten-year arcs — so the streaming deal you close this quarter doesn't foreclose the theatrical ambitions you haven't announced yet.
6
Avg. years to first major overall deal
The Process — Spread Two
Five stages.
Open book.
"We show you the machinery before you retain us. If the process doesn't make sense to you, the relationship won't either."
Phase I
Material Audit
Every existing agreement, option, and attachment is read against current market rates. Most clients discover three to five points of uncompensated leverage they've been leaving on the table since their last deal cycle.
Duration: 2–3 weeks
Phase II
Packaging Strategy
We map the buyer landscape against the project's commercial and creative profile — identifying which platforms are in active mandate, which are over-committed, and which are paying premiums for exactly this kind of material.
Duration: 3–6 weeks
Phase III
Negotiation Scaffolding
Before the first offer arrives, we build the counter-architecture: the walk-away points, the tradeable concessions, the backend structures that matter, and the deal points that sound important but aren't.
Duration: Concurrent with outreach
Phase IV
Rollout Choreography
Announcements, trade placements, and premiere strategy are not marketing — they are negotiating leverage for the next deal. We sequence visibility against the closing timeline of adjacent projects.
Duration: Deal-dependent
Phase V
Career Architecture Review
Ninety days post-close, we reassess the landscape. The deal you just signed changed your positioning. We update the eighteen-month sprint plan accordingly.
Duration: Ongoing
Phase I
Material Audit
Every existing agreement, option, and attachment is read against current market rates. Most clients discover three to five points of uncompensated leverage they've been leaving on the table since their last deal cycle.
Duration: 2–3 weeks
Phase II
Packaging Strategy
We map the buyer landscape against the project's commercial and creative profile — identifying which platforms are in active mandate, which are over-committed, and which are paying premiums for exactly this kind of material.
Duration: 3–6 weeks
Phase III
Negotiation Scaffolding
Before the first offer arrives, we build the counter-architecture: the walk-away points, the tradeable concessions, the backend structures that matter, and the deal points that sound important but aren't.
Duration: Concurrent with outreach
Phase IV
Rollout Choreography
Announcements, trade placements, and premiere strategy are not marketing — they are negotiating leverage for the next deal. We sequence visibility against the closing timeline of adjacent projects.
Duration: Deal-dependent
Phase V
Career Architecture Review
Ninety days post-close, we reassess the landscape. The deal you just signed changed your positioning. We update the eighteen-month sprint plan accordingly.
Duration: Ongoing
Deal Anatomy — Spread Three
Real deals.
Redacted names.
The numbers below are accurate. The names are not ours to share. Hover the redacted fields to see why certain terms are the ones that matter most.
Overall Deal · Broadcast Network
The Showrunner Who Stopped Waiting
A mid-career showrunner with two cancelled network series and a development deal expiring in 60 days. The studio wanted to renew at flat. We didn't.
Renewed. Three-year term. First pilot greenlit within four months.
Feature Package · Independent
First Feature, Real Numbers
An independent producer with a spec script, a director attachment, and no sales agent. The material was strong. The package was not.
Sold at Sundance. Streaming rights retained domestically.
Contract Renegotiation · Talent
The Deal That Was Already Signed
Breakout talent, mid-series, with a contract written before the show became the most-streamed debut of the quarter. The original terms had no escalation clause.
Renegotiation completed without talent going public. Relationship intact.
Extended Deal Anatomy
Twelve redacted case studies. One PDF.
The full Deal Anatomy document includes backend participation breakdowns across three networks, two streamers, and one theatrical run — with annotated commentary on the terms that moved and the ones that didn't.
Who We Serve — Spread Four
Three situations.
One question.
"Is the deal in front of you the best version of the deal that exists — or just the best version your current team knows how to build?"
OVERALL-DEAL LIMBO
The Showrunner
Two series under your belt. The critics liked the second one more than the network did. Your overall deal expired six months ago and your agent is circling three buyers who are all "very interested." You've heard "very interested" before.
You need someone who reads the buyer's pipeline, not just their press releases — and who knows which executive actually has greenlight authority this quarter.
Primary focus areas
Packaging · Overall Deal Negotiation · Career Pivot
FIRST FEATURE PACKAGE
The Independent Producer
The script is real. The director attachment is real. The financing gap is a number you can name. What you don't have is a sales agent who takes your calls on a Friday, a lawyer who's done this deal structure before, or a producer rep who isn't also repping your competition.
You need the package to arrive at the buyer fully formed — attachments, financing structure, territory strategy, and a deal floor — not as a conversation starter.
Primary focus areas
Feature Packaging · Sales Agency · Financing Structure
DMS FLOODING, CONTRACTS BLEEDING
The Breakout Talent
The show broke. The DMs are from people who want pieces of you — brand deals, podcast appearances, development overhead, a podcast, a book, a line of something. Your current representation negotiated your original contract before anyone knew your name.
The original contract needs to be renegotiated before the next season locks. The new opportunities need to be sequenced against your long-term positioning, not just the largest upfront check.
Primary focus areas
Contract Renegotiation · Brand Strategy · Career Architecture
Closing — The Intake
The call is fifteen minutes.
The prep is everything.
The intake asks three questions: your current representation status, your project stage, and your primary goal — packaging, renegotiation, or career pivot. We read every response before the call. You will not explain yourself twice.
Greenlight accepts a limited number of new clients each quarter.
No form fields. No pitch deck required. Just three qualifying questions.
All consultations are conducted under strict confidentiality. Greenlight does not disclose client relationships without explicit written consent.